CPA vs Revenue Share: Which Is Better for Casino Affiliates?
If you're stepping into the world of casino affiliate marketing, one of the first questions you'll face is this: should you go for CPA or Revenue Share? And honestly, the answer isn’t always simple. Let’s walk through the pros, cons, and real-life applications of both models in a down-to-earth way.
So, What is CPA?
CPA stands for "Cost Per Acquisition." It basically means that you get paid a fixed commission every time someone signs up and meets the agreed-upon criteria—like making a deposit.
Why people love CPA:
You get paid fast. No need to wait weeks or months.
It’s great for paid traffic campaigns or influencers who want predictable payouts.
If you’re running ads or driving lots of cold traffic, CPA can help you quickly recover your ad spend.
But it’s not all sunshine:
You only get paid once. If the player keeps spending for years, you see none of it.
Some brands may set high deposit requirements to qualify for CPA.
And What About Revenue Share?
Revenue Share (RevShare) is the long game. You get a percentage of what the player spends (or loses, to be honest) over time. If they stick around and play often, your income grows.
Why affiliates choose RevShare:
Passive income potential. One player can generate revenue for months or even years.
It aligns your interests with the casino—you both want loyal, active players.
Works really well with SEO and content-driven traffic.
But be warned:
Your income can be unpredictable. Some months you earn big, others not so much.
You’re affected if players win or stop playing.
You need patience—it takes time to build a strong base of active users.
The Hybrid Option: Best of Both Worlds
Many programs offer hybrid deals, where you get a small CPA and also a slice of the ongoing revenue. This is a solid choice if you want the security of upfront payments but still want to build long-term income.
So Which One Should You Choose?
If you're new and testing campaigns, go for CPA. It’s easier to track ROI.
If you have a content-rich site or blog, RevShare might pay off more over time.
If you’re running ads or media buying, CPA helps you scale quickly.
If you want stability and growth, ask for a custom hybrid deal.
Final Thoughts
There’s no one-size-fits-all model. The best affiliates test, analyze, and adapt. Try both CPA and RevShare across different offers and see what works for your traffic, style, and goals. Just remember—whether it’s fast cash or long-term income, smart strategy always wins.