How to Choose the Right Affiliate Program in iGaming
The online casino industry is booming, and affiliate marketing plays a key role in its expansion. But how do you choose the right iGaming affiliate program? Here are the core factors to evaluate.
1. Commission Models:
CPA (Cost per Acquisition): Get paid a fixed amount per player. Ideal for fast cash.
Revenue Share: Earn a percentage of player losses. Best for long-term profits.
Hybrid Models: Combine the best of both worlds.
2. Licensing and Reputation:
Always choose operators with reliable licenses (MGA, UKGC, Curacao). Avoid shady platforms.
3. Tracking and Reporting:
Look for real-time stats, conversion funnels, and detailed dashboards. Transparency builds trust.
4. Payment Terms:
Ensure there’s a clear schedule and multiple payout options. Weekly or biweekly is ideal.
5. Offer Quality:
High-converting landing pages, attractive bonuses, and mobile-friendly UX all matter.
6. Support & Resources:
Your affiliate manager should be responsive and helpful. Look for exclusive creatives and localized promos.
The right iGaming program can be a goldmine. Take your time to vet each offer.